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Vale a Pena (Worth It!)

agency

RINO & PARTNERS

country

Brazil

client

Mackenzie University - Worth It!

services
  • Concepting

description

With the theme – Worth It! RINO COM developed a campaign promoting openings at Mackenzie University, a world class and most respected Brazilian private educational institution. All the effort,  pressure, study and dedication that students undergo to prepare for the key moment of the important required stringent entrance examination are represented in this commercial regarded by participating students as the most exciting and effective message from a university in the country.