Client Intro
The Athlete’s Foot is a leading footwear retailer with a strong presence in the Australian market. For the 2024 Back To School period, the brand partnered with LeapFrogger to deliver a high-impact campaign aimed at driving children’s footwear sales and engaging families through immersive experiences.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
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Brief
The challenge was to create a campaign that would stand out in a competitive retail season and drive measurable sales uplift. The Athlete’s Foot wanted a concept that would resonate with kids and parents alike, while also delivering strong brand visibility and in-store engagement.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Strategy & Execution
LeapFrogger delivered a full-service solution including concept development, game design, influencer engagement, production, and amplification.
A gamification-led concept was launched, supported by a multimedia campaign across digital and physical channels.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Results
Achieved 3 million impressions, exceeding the forecast of 2.7 million.
Delivered an 8% year-over-year increase in children’s footwear sales.
All campaign collateral sold out, including 70,000 branded keychains.
The campaign successfully combined creativity and performance, reinforcing LeapFrogger’s credentials in retail activation and gamification.
