Carstar Canada
BRIEF
Carstar approached Espace M to solve a data problem. Carstar wanted to connect their CRM to Google Ads data in order to deliver a return on investment to the network’s franchisees.
SOLUTION
Espace M reached out to all stakeholders (Progi, Driven Brands shared services) and even ask Google for some help with development. Espace M also directed the process and explained to all parties what steps (how data needs to be gathered in the data lake) needed to be done to make this project a success.
RESULTS
Following numerous meetings with all stakeholders organized by Espace M, Progi proposed a customized solution to Carstar to establish a connection between the Data Lake and CRM. This solution will enable Carstar to calculate the return on media investment. Although it was not part of Espace M’s primary mandate, the agency demonstrated commitment to Carstar by supporting the project at no additional cost.
Client and Sector
Carstar is a national collision repair network operating under the Driven Brands umbrella, with a vast franchise system across Canada. The brand relies on data transparency and ROI-driven marketing to support its franchisees and maintain operational consistency.
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CHALLENGE
Carstar wanted to connect its CRM system with Google Ads performance data in order to measure and demonstrate return on media investment at the local level. The challenge required aligning multiple technical stakeholders across platforms and organizations.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
APPROACH
Espace M took on a coordination and leadership role, despite this being outside its initial media mandate. The agency engaged all involved parties—including Carstar, Progi (CRM provider), Driven Brands shared services, and Google—guiding the conversation and clarifying the technical requirements needed to make the data connection viable.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
EXECUTION
Espace M facilitated working sessions between technical teams, advised on the data structure needed for integration (via Data Lake), and maintained project momentum through regular stakeholder alignment. While not contractually obligated, the agency provided strategic and operational support throughout the process at no additional cost.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
RESULTS
As a result of Espace M’s leadership:
– Progi proposed a custom integration between the Data Lake and Carstar’s CRM
– The solution enables Carstar to calculate media ROI with greater accuracy
– The agency strengthened its position as a trusted strategic partner
This collaborative effort reflects a commitment to long-term value creation and client success—beyond paid media execution.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
