uiTV Global Internet TV Network

For building uiTv's next-gen brand guide, AMBA's creative team delivered a full suite of brand new assets and attitudes from a fresh and exciting color palette to unique brand marks and striking, original visuals. AMBA worked to transform the muted B2B/corporate tonality of uiTv's traditional delivery and make it much more consumer friendly. In so doing, the agency re-energized uiTv's presence as a global entertainment entity, enabling it to penetrate foreign markets where the service had been previously unavailable or the masses were unfamiliar with it.