Bringing Family Back to Farming (PictSweet)

Pictsweet Farms, a family-owned business and third-largest frozen vegetable company in North America, faced slowing demand, due in large part to millennials’ preference for fresh vegetables. Pictsweet Farms wanted to refresh its brand presence on the shelf and online. While many brands today tell a family-focused, farm-to-table story, Pictsweet Farms has been quietly living it for nearly 75 years. Brighton brought this authentic story to life with new packaging and a new website to show consumers that Pictsweet vegetables come from family farms. The new look and message resonated strongly with both millennials and older generations in testing, substantially increasing purchase intent. After recent deployment, Pictsweet is already making an impact at the shelf.