Beautiful Possibilities

After five years of their Long Live the Home campaign, IKEA launched a new positioning. The brand believes in a better everyday life for the many. And in today’s world, that individuality and achievement seems more out of reach than ever. The beautiful possibilities shares IKEA’s point of view with the world, taking issues straight on and drawing a line in the sand. Because we can all have the kind of home we want and we can all have the kind of world we want.