Mo Bofill

Mo is one of Canada’s leading designers and a partner at ONE23WEST. With more than 20 years of experience, she has built a reputation for creating world-class design and developing brand strategies that blend creativity with business impact. Based in Toronto, Mo leads senior creative oversight for the agency’s work in the market, ensuring that every project reflects the highest standard of craft and strategic thinking. Born in the Philippines and raised in Toronto, she brings a diverse perspective that informs her work and inspires the way she approaches design and collaboration.

Mo believes in building brands through a human experience, bringing humanity into the way we work together, the way we approach challenges, and the way brands communicate with the world. Her philosophy centers on designing solutions that have a direct and positive impact on everyday life, while using creativity not only to grow business but also to inspire and connect people. 

Outside of driving growth for her clients, Mo’s work has been awarded and recognized internationally by D&AD, How Design Awards, Cannes Lions, Luerzer’s Archive, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, and Marketing Magazine. She has led design work for many leading organizations including Canadian Tire, Real Canadian Superstore, Shoppers Drug Mart, No Frills, Saje Wellness, Breast Cancer Canada, and the Government of Ontario.