When agencies work in silos, thinking about a brand is a relay, with one department or agency handing off their thinking to another. But in today’s world of connected media and connected consumers, brands need connected thinking.

As independent communications agencies, we’ve turned the profit-center model on its head. Our talent is free (and encouraged) to collaborate, iterate and beta wherever the idea and need may lead. The underlying engine that keeps the wheel turning is the belief that Local Is King.

Independent marketing agencies live by the mantra "Results Before Profit," making them distinctly different from multinationals. Running independent, owner-led businesses means they understand the true value of ROI. They report to brands, not shareholders.

Responsibility is placed on the structure, processes and the people doing the work. Gone are the endless layers of decision making, so often associated with large public networks, where great ideas are often destroyed by corporate decision makers who don’t fully comprehend the local market and customer expectations. The independent agency model is more responsive to the changing and varied needs of the brand and more in-tune with what resonates with each agency's local audience. It’s collaborative and fast instead of linear and slow.

With bureaucratic layers removed, our teams are better able to focus on doing their best work and seeing the direct impact of their efforts on a brand’s business.