Empowering Global Collaboration
Because ICOM members learn and openly contribute. We share, borrow and learn from each other, and each agency adds value and differentiation so that we can offer seamless, complete solutions to solve all business marketing problems—any place, any time.
We are marketing consultants, business analysts, strategic partners, concept and content solution creators, content developers, and we are channel agnostic. Our member agencies have expertise across paid, earned, shared, and owned media, fueled by analytics and fact-based insights to inspire and support our strategic client recommendations.
We have a formal vetting process to make sure we are a good fit and share the same values, commitment to collaboration, and business philosophy. It goes without saying that we invite to become members only those agencies that have best-in-class capabilities and enhance our offering.
As a global network of more than 80 independent advertising and marketing communication agencies in over 60 countries, we offer the ability to provide seamless support for clients with international needs and grow client relationships by servicing them in additional markets. Moreover, ICOM member agencies CHOOSE to work together. We’re not forced by a holding company to play nicely.
When agencies work in silos, thinking about a brand is a relay with one department or agency handing off their thinking to another. But in today’s world of connected media and connected consumers, brands need connected thinking. ICOM builds global brands through a strategic planning process where a lead agency determines overarching strategy, creative development and media engagement while working seamlessly with in-country local and regional agencies to gather insights and execute campaigns adapted to the local market.