agency
DNA
country
United States
client
StolenYouth
services
- Concepting
- Design
- Development
description
StolenYouth is a non-profit organization based in Washington state, raising awareness and money to end child sex trafficking. Their largest fundraising event is their annual luncheon, which attracts some of Seattle’s most prominent community members.
The #NotInMyBackyard campaign combined digital video, social media content, donor action packs, and a non-traditional installation with out-of- home and PR to maximize impact. DNA launched the campaign at StolenYouth’s annual luncheon with nearly 1,000 donors in attendance, raising $1 million in two hours.
