about

meetings & webinars

#weshareatICOM

We empower our members to become strong agency leaders and we equip our agencies’ staffs with the resources and knowledge they need to do their jobs better.

We do this by pooling our knowledge and sharing our experiences.

What results is a rich array of expertise, skills, insights and opinions that are used to the benefit of the network.

meetings

this is where ICOM happens.

A fantastic networking opportunity for agency leaders and their teams to connect with like-minded industry experts from around the world. We hold one global meeting per year and one annual meeting per region to explore business opportunities together and to keep abreast of industry developments. 

*Available to ICOM members and guests only. Invitations to register will be sent via email.

  • Theme: Gateway to Growth

    Host agency: Brighton Agency

  • We are trying a new meeting format this year: short but sweet, and just as inspiring as usual. Everybody will be responsible for booking his/her own accommodation. The business agenda will follow shortly. We hope to see you there!

    Host agency: Golley Slater

webinars

ICOM Leadership Webinar Series

We’re proud to have so many smart people in our network. There isn’t an industry sector, agency service or business skill that we can’t cover.
 
Each month we host an educational webinar, led by experts within our network, as part of our Leadership Educational Series. Aimed at agency leaders and their employees, topics can range from neuroscience & marketing to omnichannel experiences or holacracy, you name it we can provide expert training on it. And we do!

*Available to ICOM members and guests only. Invitations to register will be sent via email.

  • Hosts:
    Bryan LeFauve, COO FARM/Pathfinder
    Steve Czajkowski, Vice President Market and Business Intelligence, Pathfinder
    Jeff Schaefer, Vice President Integrated Marketing/Strategy, FARM/Pathfinder

    Description: Agencies are being asked more and more to leverage the streams of data that clients are accumulating. FARM and Pathfinder, leaders in business intelligence and data-based marketing, will show how agencies can use transactional, behavioral, sales, research and other data to extend client relationships beyond marketing to business strategy.

  • Hosts: TBA

    Description: TBA

  • Pete Laakso, CEO and Partner

    Learn about modern marketing content marketing programs in the B2B landscape, including goal setting, flow structures, cross channel content types, metrics and results. We'll also show you some concrete examples of how we work with Canon.