about

meetings & webinars

#weshareatICOM

We empower our members to become strong agency leaders and we equip our agencies’ staff with the resources and knowledge they need to do their jobs better.

We do this by pooling our knowledge and sharing our experiences.

What results is a rich array of expertise, skills, insights and opinions that are used to the benefit of the network.

meetings

this is where ICOM happens.

A fantastic networking opportunity for agency leaders and their teams to connect with like-minded industry experts from around the world. We hold one global meeting per year and one annual meeting per region to explore business opportunities together and to keep abreast of industry developments. 

*Available to ICOM members and guests only. Invitations to register will be sent via email.

  • The 2018 World Meeting will be held in Japan's busy capital, mixing the ultramodern and the traditional, from neon-lit skyscrapers to historic temples.

    Host agencies: ADEX and K&L

  • Some of the biggest, most celebrated agencies in North America arose from small towns. The Martin Agency did it in Richmond. GSD&M did it in Austin. Wieden+Kennedy did it in Portland. Come see how Lewis Communications is doing it in Birmingham.

    Host agency: Lewis Communications

  • Valletta, the beautiful capital of Malta, is this year's European Capital of Culture. It is also the venue of our next inspiring meet-up with a cultural experience like no other—and on a sunny island, no less.

    Host agency: Switch

webinars

ICOM Leadership Webinar Series

We’re proud to have so many smart people in our network. There isn’t an industry sector, agency service or business skill that we can’t cover.
 
Each month we host an educational webinar, led by experts within our network, as part of our Leadership Educational Series. Aimed at agency leaders and their employees, topics can range from neuroscience & marketing to omnichannel experiences or holacracy, you name it we can provide expert training on it. And we do!

*Available to ICOM members and guests only. Invitations to register will be sent via email.

  • Peter O’Leary, Director and the Brand Growth Guru

    Mandy O'Leary, Director and Empress of Fascination

    Science, perhaps for the first time, is now revealing the evidence on what drives growth and how people actually make decisions. It’s turning classical marketing theory upside down—challenging convention and creating a huge competitive advantage for those in the know. Is it a revolution or just another passing fad? There is a debate raging.

    Australia, for reasons we don’t quite understand, is at the forefront of marketing science. With more than 60 researchers, The Ehrenberg Bass Institute is the world’s largest marketing science team and is located in Adelaide. Lead by Bryon Sharp and Jenni Romaniuk, their work has been acclaimed by P&G, Unilever, Google, Coca Cola, and countless others. Bryon’s first book, How Brands Grow, is credited as being in the briefcase or on the desk of every CMO, everywhere.

    Then, in Melbourne, there is the wonderfully colorful and outspoken Mark Ritson. Mark is a marketing Professor at RMIT, consults to business and writes for a variety of publications, most notably Marketing Week in the UK. Mark tells it exactly like it is, in a ‘rip-the-band-aid-off’ kind of way. He’s best known for stripping back the data to reveal the truth. (He was early in pointing out Facebook’s issue with numbers when they were reporting more active users in Australia than we had people.)

    Mandy and Peter have both spent time with Mark, the Ehrenberg Team and a diverse group of others. This webinar will be an introduction to what science is now sharing and how this has impacted the work that AMBA does.

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    It's become more important than ever that agencies understand how to architect cross-channel digital experiences that connect, engage, sell and build advocacy for brands in a connected world. We'll discuss our approach to crafting campaigns from generating awareness to nurturing and educating leads, all the way through to driving desired outcomes. 

  • Jari Laakso, Account Director and Partner

    Learn about modern marketing content marketing programs in the B2B landscape, including goal setting, flow structures, cross channel content types, metrics and results. We'll also show you some concrete examples of how we work with Canon. 

  • Dan Cabacungan, Director of Brand Planning and Insights

    Brands that can inspire love among their customers outcompete their peers for market share,  margins  and passionate loyalty. We'll talk about DNA's methods for uncovering what people love about our clients' brands (and for filtering out the "like"), how we capture those insights in a simple and meaningful strategy and how we leverage love to inspire new brand expressions and experiences.