Empowering Global Collaboration
Morrison Agency
USA
good2grow
good2grow capitalized on a unique opportunity to drive growth in the sluggish children’s beverage market. They knew that by making drinking healthy AND fun, kids would want good2grow, and parents could feel good about giving it to them. They sought to be the leader in healthy children’s beverages by providing fun packaging and great-tasting, quality products that encourage increased consumption. Morrison created a series of videos to highlight the key benefits of good2grow that were used in an extensive pre-roll video campaign on a number of network websites.