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Rhythm of Water

agency

ADEX Nihon Keizai Advertising Co.

country

Japan

client

TOTO

services
  • Concepting
  • Design
  • Development

description

TOTO’s newest showerhead features three different types of water movements: warm pillar, comfort wave and active wave. ADEX set out to connect these different movements to the user’s emotions: relaxed, refreshed, and active.

Since a normal camera can’t exactly capture the moment of water release or follow the motion of falling water, the team employed high-resolution 4K high-speed cameras and robot arms. They also focused on lighting to beautifully and dramatically enhance the dynamic movement of water.