ADEX Nihon Keizai Advertising Co.
TOTO’s newest showerhead features three different types of water movements: warm pillar, comfort wave and active wave. ADEX set out to connect these different movements to the user’s emotions: relaxed, refreshed, and active.
Since a normal camera can’t exactly capture the moment of water release or follow the motion of falling water, the team employed high-resolution 4K high-speed cameras and robot arms. They also focused on lighting to beautifully and dramatically enhance the dynamic movement of water.