Frédéric is a senior media strategist with 25 years of experience and a passion for the media business and how it is constantly evolving.
Having worked out of both Montréal and Toronto, his competencies include national (English Canada & Québec) online and offline media planning and buying and media research. Last but not least, Frédéric is particularly interested in staff growth and development.
Over the course of his career Frédéric had the opportunity to directly oversee top brands like Labatt Blue, Herbal Essences (Procter & Gamble), Canada Post, Canadian Tourism Commission, Lancôme (L’Oréal), National Bank of Canada, Yoplait, Fido Wireless, Honda, Toyota, Lexus and Hyundai.
Frédéric is now partner at Espace M. As such he is responsible for supervising the agency’s major clients’ media campaigns, both offline and online. He is also directly involved in the agency’s business development having brought on board some of the agency’s major clients such as Bentley, deSerres, Adrien Gagnon and Fizz Telecom.
Frédéric also plays an active role in training tomorrow’s media strategists. For the past 10 years he has enjoyed being a lecturer on media planning at HEC Montréal (University of Montréal School of Business).
During his free time you’ll find Frédéric planning his next trip to France or Italy!
