Junren Xiao

Strategy is powerful, but not precious. It only matters when teams can use it, stress it, challenge it, and bring it to life. That’s where I thrive: turning strategic intent into creative momentum.

My background in Account Management has equipped me to connect strategy with the entire creative workflow, building one fluid engine designed to deliver work that pushes clients forward.

At the Distilleri Group, I run Account Management and Operations, helping build the systems and cross-functional teams (across creative, PR, social, production, experiential, publishing) that make great work possible – driving proven success across clients in the government, financial services, QSR, FMCG, automobile, and retail sectors.