Tamer El Ezaby

Middle-East Senior Executive, with over 32 years of general management, marketing and advertising experience in the Egyptian and Gulf markets.

Started his career with Halawani Bros Co. part of Dalla Al Baraka Group in the kingdom of Saudi Arabi for 2 years where he turned around the Halwani business revamping and relaunching the 2 key products / categories representing 60% of the business, more than doubling the market share, penetration and adoption.
Moved to PepsiCo Foods International (Frito-Lay) as Marketing Brand Manager and managed his career path with PepsiCo to become the Regional Marketing Director for Egypt, Saudi Arabia and the rest of the GCC in a span of 6 years. During this period, Tamer has worked on confectionary and has been able to grow its market share from 16% to 25% in less than one year, was the first to launch the iconic brand Lays out of the USA, achieving 19% SOM in year 1, and 30% by year 3. He also revived Frito-Lay’s iconic brand karate multiplying it revenues by more than 20 times. He has also successfully relaunched both Chee.tos and Doritos in the Egyptian market and was nominated by PepsiCo’s president to develop the strategic plan for Frito-lay start up operation in Saudi Arabia.

Awards With PepsiCo:
– Winner of the “High Performance Leadership Award” in 1996.
– Leading the marketing Department to win PepsiCo’s Donald Mc. Kendel Award for 2 years in a row (1997 & 1998) as the best operating company amongst PepsiCo Foods medium size operations.

After the PepsiCo experience, Tamer pursued a much bigger challenge of starting up Advantage Marketing & Advertising Company as one of 3 Co-Founders.

Advantage Company has become one of the leading Marketing & Advertising companies in Egypt and has been successful in acquiring a very solid portfolio of clients ranging from blue-chip multinational companies  like PepsiCo, Clorox, Nissan, carrefour, Ikea, Glad (USA), Nestle, and Warner Brothers, as well as regional companies like Savola, Americana, and Etisalat, on top of many other big local Clients.