Hazem Hussein

Hazem is a highly accomplished senior executive and entrepreneur with over 35 years of experience, combining fast-tracked corporate leadership with entrepreneurial success. His career is distinguished by a unique blend of roles at global blue-chip companies—including Procter & Gamble, Henkel, and Clorox—and over a decade of founding and leading award-winning creative and media agencies.

Throughout his career, Hazem has consistently demonstrated the ability to create competitive advantage for both emerging and mature brands. His expertise in developing innovative, market-defining strategies has revitalized established brands and launched new ones to global prominence. Under his leadership, brands have achieved significant growth in revenues and profitability, with campaigns that have earned international recognition and awards.

Hazem’s journey began at Procter & Gamble, where he quickly made his mark in managing oral care and laundry detergent brands. His remarkable success in launching Henkel’s detergent and cosmetics brands in Egypt led to his promotion as Henkel’s youngest-ever Marketing Director, setting a global corporate record. His reputation for delivering results only grew when he transitioned to the U.S., where he led the marketing of Clorox and Dial Corporation before being appointed Vice President of Marketing for Henkel North America—again setting a global record for the youngest executive in this role.

As an entrepreneur, Hazem has founded and currently leads multiple globally recognized marketing consultancy and communications firms. These organizations are known for their ability to unlock growth, shape market leadership, and deliver world-class creative and media solutions that provide clients with a competitive edge.

Hazem’s expertise lies in transforming brands and markets. He excels in brand positioning, crafting compelling narratives, and developing cutting-edge, award-winning campaigns that drive sales and build market share. His strategic acumen in media planning and communications consistently delivers advanced, efficient, and effective results, ensuring long-term market advantage for the brands he supports.

Backed by a BA in Business Administration, Hazem brings both strategic insight and hands-on experience to every project. His ability to create sustainable growth and turn around underperforming brands has earned him a reputation as a forward-thinking leader in the global marketing, advertising, and media landscape

As a board member representing the MENA region in the ICOM network, Hazem plays a transformative role in shaping global strategies, fostering regional collaboration, and bridging the dynamic markets of the Middle East and North Africa with the international arena—driving innovation and impact through cross-regional partnerships.