Empowering Global Collaboration
Using celebrities in advertising is common practice for many clients in the finance world, including in Russia. But TRUST became the first domestic bank to use the face of a world-famous Hollywood personality - actor Bruce Willis in 2011. Paradigma used his star quality to advertise the bank’s deposits, loans and other bank products in on-street advertising as well as on TV. He also appeared in a promotional video series called "Trust me!"