Hooters has joined 12-time NASCAR Cup Series champions Hendrick Motorsports as a primary sponsor of driver Chase Elliott and the No. 24 Chevrolet SS team beginning in 2017. This marks the first time Hooters has sponsored a NASCAR team since the early 1990s. Morrison was tasked with creating a national spot to debut the new alliance. The spot “Race Day in America” was born from the idea that as a race fan if you can’t be at a race, Hooters is the next best place to be. Hooters. The official home of race fans.