Empowering Global Collaboration
Perle du Nord
To expand the Perle du Nord fresh vegetable business in France and internationally, the agency developed a plan that includes a communications strategy reaching consumers in relevant places, such as social networks and stores as well as through products. The core of the strategy is offering simple and delicious recipes in a booklet available free everywhere possible online and offline. To gain further momentum in Italy, Spain and Germany, the agency also developed a digital game.