Empowering Global Collaboration
This is the first commercial featuring the new “Corona Gets Its Lime” concept. Using a clever turn of phrase, we highlight the iconic Corona + Lime ritual in a new way to help bring Corona’s unique state-of-mind to life. In the past, commercials have depicted what it feels like after you open a Corona. But this is different. Now it’s about all of the moments that need a Corona. The choices that can only be celebrated with a Corona. The days and nights that only a Corona can make better.