Zihla delivers operational leadership and contributes to growth across YES& in areas such as new business development, mergers and acquisitions, and talent development.

She has spent her career running formidable agencies and building networks.

As the Founder and CEO of Conspiracy Theory, she created an advertising and marketing services network by successfully acquiring world-class specialist agencies that came together to serve Fortune 500 clientele.

She built this organization from the ground up having designed the vision, secured the financing and successfully worked with agency partners to develop new business and build a unified solution offering.

Prior to Conspiracy Theory, Zihla served as the U.S. CEO and Global CMO of ENGINE, a full-service media and marketing services company. In this role, she oversaw the organization’s global brand identity as well as the integrated media, strategy and creative capabilities in the U.S.

She actively mentors young women and supports programs such as Girls Leadership, serves on the board of directors for the Marcus Graham Project and is a member of the Own It Community.