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Xan McNelly

Owner, CEO and President


ZLR Ignition – Des Moines, Iowa, USA

Xan has spent 30 years creating integrated brand solutions for her clients. The first five years were spent in account management at ZLR Ignition and she has recently come full circle in her career to take on the role of President and owner at the agency. With an emphasis on considered purchase brands, Xan’s career has been focused on driving brand and consumer connections for a variety of brands including Iowa State University, Wellmark Blue Cross and Blue Shield, Pella Windows and Doors, Maytag, Michelin, Benjamin Moore Paints, Electrolux, Scotts/Miracle Gro, Jacuzzi, Kohler and HON.

Xan has worked both client side and agency side. Previously, she was with The Integer Group where she served as Chief Integration and Strategy Officer leading a variety of disciplines including digital, analytics, media, insights and strategy, public relations, social media and content marketing with the goal of simplifying the complex and driving strategy closer together to create integrated programs for her clients. Prior to that she spent time at an agency in Minneapolis, Colle McVoy, and in Des Moines at CMF&Z, a Young and Rubicam agency.

Xan was named to Who’s Who in Shopper Marketing for six years straight and was recognized as part of the organization’s speaker faculty. She currently serves on the board of HOME, Inc., whose mission is to create quality affordable housing.