For the last 35 years, Walther has developed as a professional brand strategist in order to improve the business of different companies. He is characterized by his never-ending energy, disruptive thinking and permanent drive for innovation, with experience in many fields.

Walther studied Business Administration and specialized in Marketing at Mexico's top private university, ITESM (Instituto Tecnológico y de Estudios Superiores de Monterrey), and graduated in Innovation and Design Thinking at Stanford University.

Thanks to his initial business background, he has achieved successful study cases with clients by transforming the brand strategy into business. Author of four IPADE Business School cases, of more than 85 national multimedia campaigns, and creator of the 'Brandeting Methodology' disseminated along with Philip Kotler.

Walther is an entrepreneur, initiator of categories, and creator of concepts, companies and societies such as:

• Co-founder of the Mexican Association of Internet Advertising (AMIPCI, now Internet Association) and president in the year 2000.
• Creator of Kontrol Media, the largest Mexican media agency.
• Creator of the largest and most important Mexican search engine: adnet.com.mx.
• Founder of the Advertising Certification Program at his alma mater, ITESM.