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Vivian Chang

Chief Creative Officer


United Communications Group - Taipei, Taiwan

Since beginning her career, Vivian has held steadfast to her principle of “giving life” to the advertising she produces. As an idea comes forth, creative and marketing considerations work together to propel the idea forward. With an impressive record, Vivian feels that the success of an advertising campaign is the result of complete integration of the advertising process.

Before joining United Communication Group, she was executive creative director at Publicis Taiwan, creative director at JWT Taiwan and creative director at Saatchi & Saatchi Taiwan. She has been responsible for many extremely successful new product launches in Taiwan, such as Lexus and Vidal Sassoon, as well as campaigns that built high brand awareness in a very short time for Nissan Teana and Asus Mobile phone. Her account experience includes many more international brands from KFC, Lexus, Michelin, Procter & Gamble and more.

To Vivian, advertising brings the greatest challenges, and as a result, the greatest feeling of accomplishment. Never one to turn down a challenge, Vivian is obsessed with making her clients the name on everyone’s lips.