As managing director of the Curve Jump practice, Tony leads a group that helps executive leaders drive growth by aligning their organization around customers rather than products. Drawing on a unique blend of strategic consulting, ethnographic research and customer experience design capabilities, the Curve Jump practice helps clients build customer strategy tools including segmentation models, personas and buying journey maps and integrate them into their decision-making processes. With actionable customer understanding in place, the organization can strengthen brand positioning, re-ignite innovation and compete on the basis of customer experience.
