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Philippe Bonnel



Repeat Groupe - Paris, France

With almost three decades of professional experience, Philippe leads a media agency he founded in 2006 based on two key principles: (1) start with a strategy of identifying the best way to influence public opinion for maximum effectiveness and (2) repeat messages to build relationships with prospects and customers.

Today, the agency has 35 employees and represents more than €350 million worth of offline and online media purchases. Digital represents 40% of the agency’s activity. Clients are involved in a variety of industries: tourism, food and other consumer goods, social services, banking, insurance, toys and health care.

Philippe’s career in media began in 1986 right after he completed five years of marketing and communication studies.  He joined the media department of the international Paris-based agency RSCG as a media planner to work on major clients such as Club Med, Citroën, CNP Assurances,, Crédit Agricole, Kraft General Foods and Levi's. Seven years later, he moved to manage the media department of the Jean & Montmarin agency that also handled major international brands.

In 2001, he struck out on his own the first time to start Prime Time, one of the first independent media agencies in France. He and a team of senior managers handled media for a number of launches of startups until he sold the agency in 2006.