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Pedro Barbosa

Managing Director


Wise Pirates - Portugal, Europe


After two decades in leadership positions within prominent companies such as Sonae, BNP Paribas, and El Corte Inglés PT, where he spearheaded the creation of e-commerce initiatives from the ground up, Pedro Barbosa decided to embark on an entrepreneurial journey. Opting for the uncertain over the predictable in an already saturated business landscape, he brings a wealth of experience to the table.

With a foundation in engineering, Pedro has pursued advanced studies at esteemed institutions such as Harvard, MIT, Insead, Kellogg, and Oxford, delving into diverse subjects ranging from innovation by design and mobile marketing to neuroscience and blockchain. His extensive expertise extends beyond retail, encompassing digital strategy, e-commerce, and business strategy.

Pedro is driven by an obsession with growth orchestration, prioritizing long-term results. In the realm of digital marketing, he introduces unique elements uncommon in the market, including martech, automation, a focus on first-party data, and an in-depth understanding of clients' businesses. Additionally, he emphasizes an intensive people development system for both employees and clients—an approach nearly unprecedented in its intensity, being teacher at multiple universities

As the CEO of Wise Pirates, one of Southern Europe's fastest-growing digital partners in the past two years, Pedro has played a pivotal role in fostering growth within the digital ecosystem. Against this backdrop, he has been instrumental in the launch of four additional companies over the last two years and is currently at the helm of a cloud-based innovation group specializing in generative AI.

A rebel at heart, Pedro remains unwavering in his commitment to continuous learning and challenging the status quo. He embraces change as a catalyst for evolution and transformation, always striving to add value to the ecosystem.

Father of four, Pedro is not only a seasoned professional in the corporate world but also a devoted family man with a zest for life. Beyond the boardroom, he finds joy in the exhilarating slopes of ski resorts, the camaraderie of football matches, and the mesmerizing depths of diving adventures. Pedro's passion extends beyond his personal pursuits; he envisions a world where vibrant and healthy lifespans aren't solely centered around work and studies but embrace a holistic approach to well-being. This commitment to a balanced and fulfilling existence underscores his mission not only in the professional realm but also in shaping a future where quality of life takes precedence