As co-owner of the agency, Nicole has guided the creative process for a large portfolio of clients in numerous categories from civic entities to financial services, fashion to healthcare and many beloved consumer brands in-between. With more than 25 years in the design industry, Nicole excels at overseeing large-scale projects, complex brand architectures, environmental installations and stand-out packaging innovations. She can visualize the design process from concept to application, page to wayfinding and even art installations, to ensure harmony and consistency. Her critical eye and expertise mean she can visualize the big picture without neglecting the little details. 

Nicole has led Willoughby’s design work for clients such as Kansas City Current, The Hershey Company, Georgia Pacific and Pet Supplies Plus and is a mentor to the young designers who have interned and worked for Willoughby. 

As a leader in the Kansas City design community, Nicole’s work has received more than 75 awards for excellence in design and art direction. Her work has been featured in publications such as Communication Arts, HOW Magazine, Print Magazine, International Logos and Trademarks and Women in Design. 

When not managing our design process she manages two kids, an architect and Frankie the Office Pup.