“The agency’s greatest asset is its client. And every piece of work produced should add value to the client’s company and brands.” – Munawar Syed
Having spent more than 40 years in the industry, Munawar has a very deep understanding of what it takes to make an agency tick. An account planner devoted to his craft, he relies on this knowledge to ensure a seamless integration of the creative business with its commercial aspect, ultimately assuring greater success for his clients and financial stability for the Triton Group.
Munawar is a strong advocate of a management approach that ensures faster growth for clients’ brands. A number of brands have benefited from his understanding. Previously, Munawar was managing director and president of Everest Advertising, a challenge he thoroughly relished prior to launching Triton Communications. He is actively associated with the Advertising Standards Council of India and is also a faculty member on several post-graduate institutes of advertising and marketing.
