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Melissa Sierra

EVP, Integrated Media

about

USIM – Irvine, California, USA

 

Melissa is focused on creating a culture of innovation and agility within our teams, ensuring we stay ahead of industry trends and deliver exceptional results for our clients. With a strong background in problem-solving and an insatiable curiosity, she thrives on exploring new strategies and technologies that challenge the status quo while fostering a collaborative environment that empowers our teams to think creatively and strategically. Melissa propels our media planning and buying services forward, setting new standards for success in an ever-evolving landscape. She is an accomplished speaker and author.