Manuel Soares de Oliveira attended law school and later graduated with a degree in political science. As he did not want to pursue law or politics, he decided to embrace an honest profession and joined advertising.
Manuel started in advertising at Lisbon's Young & Rubicam and some years later opened his first agency, Uzina. Faithful to his pursuit of honesty, the agency moto was "No Bullshit". Uzina grew to become one of the best known Portuguese agencies.
In 2013, Manuel sold his share in Uzina and founded a new agency, Mosca Publicidade. “Mosca” in Portuguese means “the fly”. This agency's positioning is “The Power of the Idea” and Mosca tries to bridge the gap between creativity and digital.
