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Joel Diaz Llamas

President & CEO


Joel Díaz Llamas is an entrepreneur, disruptive strategist, and marketing expert currently serving as the President of Popcorn Group, a company he co-founded. 

He has over 12 years of experience in management, marketing, and strategic planning and has led Digital Transformation projects for various companies, such as TVN Media and Liberty Latin America.

Joel's extensive knowledge of strategy, marketing, and innovation has enabled Popcorn Group to deliver exceptional strategy and consulting services to clients across five different countries. 

Additionally, he has a broad educational background, having attended INCAE Business School (Design Thinking), The Wharton School (Executive program, Business Analytics), Harvard Business School Online (Disruptive Strategy), and The George Washington University School of Business (Executive Program, Corporate Finance).
Beyond his professional endeavors, Joel is a devoted family man with three children and is passionate about football.