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Fernando Daniel Luza



Eje Publiccitaria - Buenos Aires, Argentina

Daniel started his career in the advertising world when in 1965, as a teenager, he joined Eje Advertising, the agency founded by his father Don Antonio T. Luza. In 1977, he took over management of the agency, which then became Eje Publiccitaria.

Under his leadership, the agency attracted many large clients including AySA water and sanitation services, Banco Itau, Epson, Galerías Pacifico shopping center and INTA (National Agricultural Technology Institute) among others. Serving as director general of accounts, he currently focuses his efforts on developing business strategies for major clients, and because of his strong relationships with many clients over the years, he services some personally.

Among major projects Daniel has led: the development of a loyalty card program for Galerías Pacifico with Visa Argentina and its various sponsors; a regional sales incentive program for American Express; development of regional point-of-purchase and commercial support campaigns for Logitech, Epson and AMD; and a regional ad campaign for Epson Latin America.