Chad guides our media and client services, working closely with account and activation leads across disciplines to deliver strategically focused efforts that provide transformational solutions, harnessing culture, data, and creativity to produce the most significant ROI against each brief’s key performance indicators (KPIs). Chad has over 30 years of experience leading strategic planning and client services at a leading media agency. He has been at the forefront of integrating and optimizing advanced data science in media planning and buying to ensure the development of the most efficient and effective campaigns – including ground-breaking work for Fortune 500 healthcare, retail, QSR, and CPG brands.
