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Bob Kerwin

International Director


ISC Innovators - Kuala Lumpur, Malaysia

Although a native of Colorado, USA, Bob has spent considerable time working in and running agencies in other countries. For the majority of the past 18 years, he served as CEO of multinational agencies in Asia, with TBWA Japan and TBWA Korea and chairman-CEO of Dentsu-Y&R in Tokyo. 
For a couple of years in between, he did a stint in academia in Denver, Colorado, USA. Most recently, he was a marketing consultant for an Australian firm doing work in Papua New Guinea.
Bob’s Australian connection goes back to his college days, when he spent most of his junior year Down Under on a project, then a few years at JWT and George Patterson and more time with JWT in New Zealand, where his three children were born.

By early 2015, ISC Innovators enlisted Bob’s considerable knowledge and experience of Japanese agencies—especially Dentsu (now the Dentsu Aegis Network) and Hakuhodo as well as ADK, and he serves ISC Innovators as its international director, helping to select the most suitable partners for ISC Innovators’ hub-and-spokes agency concept for the Asia-Pacific/Oceania region. This is to take advantage of the 2016 formalization of the ASEAN Economic Community, comprising a fast-growing market of more than 600 million people, in addition to Australia and New Zealand.