Amanda came to BrandJuice from FCB after working in New York and San Francisco on accounts in healthcare and technology. Throughout her career she has gained a wide range of experience in strategic positioning and product launch successes. At BrandJuice, she helps steer our strategy practice, guiding teams in positioning development, creative activation and campaign work and leads research projects to help identify consumer insights and tensions. She’s led projects for international market leaders including Kimberly Clark, Procter & Gamble, Mars, Coca-Cola and General Mills.
