Adham has 25 years of marketing, advertising and general management experience. Prior to Advantage Marketing & Advertising, he held marketing positions at PepsiCo and Procter & Gamble in Europe and the Middle East. For Pepsi-Cola, he was regional marketing director, managing the markets of Algeria, Egypt, Jordan, Lebanon, Morocco, Syria and Tunisia. As marketing director for Pepsi Foods, Europe, Adham was based in the UK and responsible for managing the markets of Africa and the Middle East, Eastern Europe and Turkey. Earlier, he also served as marketing director for Pepsi Foods, responsible for all Gulf Cooperation Council countries and Saudi Arabian markets. In Egypt, Adham was a senior brand manager for Procter & Gamble, managing key brands including Ariel and Tide detergents.
