News & Press / August 31, 2020

United Way Selects Williams Whittle for U.S. Census PSA Supporting Hard-to-Count Communities

In July, ICOM member agency Williams Whittle launched a PSA campaign that included two radio spots in English and Spanish to reach hard-to-count communities in specific cities across the U.S. for the 2020 U.S. Census in partnership with United Way.

Historically hard-to-count communities include urban and rural areas with large, low-income populations, people of color, immigrants, non-English speakers, migrant workers, formerly incarcerated people, young children, the elderly, those who are disabled, renters, the homeless, LGBTQ, and those living in mobile homes or multi-unit residences. Without a fair and accurate count, there may be skewed representation for federal, state, county and school board districts. Undercounting may impact plans for school class sizes, health facilities, roads and public transit, grocery stores, and other vital parts of our communities.

Headquartered in Old Town Alexandria, Virginia, and one of America’s Favorite Charities in 2019, United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 8.1 million donors worldwide and $4.8 billion raised every year, United Way is the world’s largest privately-funded nonprofit. Currently engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities.

Williams Whittle is motivated by United Way’s mission to make everyone count and looks forward to a continued partnership.