News & Press / November 23, 2021

Rethink Wins Strategy’s 2021 Gold Awards in Digital, Design, & AOY

This year's Agency of the Year Show (by Strategy) took place online on 16th November, 2021. The show was a success and filled with wonderful surprises for our member agency in Canada, as they were awarded Gold in all three of the Digital, Design and Agency categories. The agency's triple win comes after a year of initiating people-focused initiatives and going against “traditional” agency culture.

The following three campaigns created by Rethink also picked up “Campaign of the Year” titles: 

  • Fondation Émergence's “Colours of Pride": launching on the International Day Against Homophobia and Transphobia, the “Colours of Pride” Flag featured actual bruises from victims of homophobic hate.

  • Periods for Periods: over 140 international designers across the world submitted menstrual period samples in order to create a font made entirely out of menstrual periods in order to protest the costs of menstruation products and put an end to period poverty around the world.

  • Lost Tapes of the 27 Club: this campaign used A.I. technology to create songs that could have been produced by legendary artists who tragically lost their lives at the age of 27—highlighting the issue of mental health within the music industry.

You can learn more information about Rethink’s wonderful achievements in this article published by Strategy, which also covers more on Rethink’s overall strategy during 2021.

Congratulations to the Rethink team for hitting these important milestones. We look forward to seeing what 2022 has in store for your agency!