Canadian creative powerhouse Rethink, a member of the ICOM network, has unequivocally demonstrated its creative prowess by claiming the prestigious title of Independent Network of the Year at the 2024 Cannes Lions International Festival of Creativity.
This incredible achievement was no accident. Back in September 2023, the agency set an ambitious goal to reach the top spot, meticulously planning and working together across all departments to bring this vision to life.
Rethink's success extended beyond the network award with their work garnering an impressive total of 26 Lions. Among these accolades was the highly coveted Creative Effectiveness Grand Prix for their sustained success with Heinz, showcasing Rethink's ability to deliver impactful and enduring results for their clients.
Other notable wins for Rethink included Gold Lions for their campaigns with Kraft Heinz and Decathlon, further cementing their reputation for outstanding creative work.
And if that wasn’t enough, the agency also snagged the Toronto Independent Agency of the Year award.
ICOM is thrilled to see one of its members achieve such remarkable success on the global stage, and we're confident that Rethink will continue to push the boundaries of creativity in the years to come.