For the second year in a row, Rethink used its Strategy Online AOY video to reinforce its commitment to staying independent by burning bridges with every major holding company. But instead of jokes, this year the agency put its money where its mouth is.
Rethink tied for Digital Agency of the Year, a nationwide award given by the Canadian marketing magazine Strategy Online. The agency was recognized for work with Uniqlo, Sports Experts and YWCA.