News & Press / October 18, 2023

Olomana Loomis (Hawaii) and ADEX (Japan) Bring Waiākea Hawaiian Bottled Water to Japan

Collaborating across the Pacific, ICOM members Olomana Loomis ISC (OLISC) in Hawaii and ADEX Nihon Advertising Co. in Japan are assisting Waiākea Hawaiian Volcanic Water as it enters the dynamic Japanese market. With a presence in more than 45,000 U.S. retailers, Waiākea is a fast-growing consumer packaged goods (CPG) brand with a mission to effect change through sustainable practices.

As Waiākea gears up for its Tokyo debut in late 2023, market research guided by OLISC and ADEX has tapped into deep insights about Japan consumers. The translation of Waiākea’s brand internationally goes beyond language and seeks to create societal and cultural relevance by sharing aloha with the world while giving back to the community in Hawai‘i. Through a thoughtful, data-driven approach, OLISC and ADEX are helping Waiākea craft a strategic and culturally-relevant plan for the brand’s rollout.

Olomana Loomis and ADEX have done outstanding work to ensure Waiākea's successful launch in the Japanese market. Their collaboration and strategic approach will no doubt lead to great success. Congratulations to both agencies, we look forward to seeing the results of this cross-Pacific partnership!