Following a market consultation process, Portuguese ICOM member Mosca Publicidade was chosen to work on the creativity of the Christmas campaign of the Portuguese Association of Editors and Booksellers (APEL).
The objective is to promote the purchase of books this Christmas, with a concept based on the “fact that in a bookstore it is possible to buy gifts for everyone, thus avoiding that people have to walk from store to store, which in addition to being practical, also helps promote public health.” The campaign is present on television, radio and digital.