News & Press / June 29, 2017

Lielens lands Golden Palace, launches multimedia campaign

Having won the Golden Palace budget a few months ago, L!ELENS has now unveiled its first multimedia campaign for the group of casinos, games and online sports betting client.

About the concept
“DON’T PLAY JUST ANYWHERE!” The agency has created a series of humorous situations featuring various characters playing in the wrong place.  A voice-over suggests that Golden Palace would be a better place to play safely.

Each message concludes with the signature line of "We take games very seriously”, highlighting the fact that Golden Palace Casinos and online games respect the BAGO (Belgian Association of Gamin Operators) code of ethics and fully adhere to the serious guidelines necessary for each person in this fun activity.

The campaign exists in TV, cinema, radio and print format.

Client: Golden Palace - Casino & Sports
Contacts: Serge Menegalli, Julie Limbos, Tim Boonen
Agency: L!ELENS
Account Manager: François Vandeghinste
CD: Frédéric Pousset
Creation (AD): Maxim Deliège
Creation (CR): François Daubresse
Film Production Company: Ristretto
Producer: Lies Bronselaer
Director: Kris Debusscher
Radio production Company: Cobra
Photography Production: Uncle Bob
Photographer: Koen Demuynck
Post production: Koen Demuynck