When independent agencies thrive, the whole network moves forward. That’s why we’re shining a spotlight on Lewis Communications, one of our US-based member agencies, whose recent run of achievements showcases the power of creativity, culture, and collaboration.
From appreciation to applause: Lewis Communication doubles down on culture
Lewis continues to set the standard for agency culture, earning the WorkLife Award for Most Committed to Employee Appreciation for the second year running. This recognition reflects a deep commitment to employee well-being—built on actions, not just intentions.
The agency prioritizes:
- Recognizing team milestones and achievements
- Ensuring leadership is visible, present, and engaged
- Fostering camaraderie through traditions and shared celebrations
Lewis has built a workplace where people feel seen, supported and empowered to grow.
ADDY Wins, Agency-Wide
Lewis brought home 30 ADDYs across its three offices at the 2025 American Advertising Awards. The highlights speak for themselves:
- Best of Show for their work on the Marine Poster Series
- Best of Interactive for their work with Abeka
- Individual honors including Production Artist, Media Planner, and Student Intern of the Year
These wins reflect creative leadership across industries—education, tourism, energy, nonprofit, healthcare, and retail. All entries now advance to the regional competition, with national recognition on the horizon.
Toasting to Global Impact—One Bourbon at a Time
Lewis earned the title of Digital Agency of the Year at the Icons of Whisky Global Awards for its work on the Kentucky Bourbon Trail®. The centerpiece was the Worldwide Toast to Kentucky Bourbon—a 24-hour livestream event that connected fans in 32 countries across six continents.
Lewis tapped into the ICOM network to amplify reach and engagement, showcasing what independent agencies can achieve when they work together. With a refreshed brand, dynamic digital campaign, and new website, Lewis turned a regional story into a global celebration.
Livestream Brilliance Recognized
That same event—the Worldwide Toast to Kentucky Bourbon—was also awarded Best Live Video at the PRNews Digital Awards. The campaign delivered real results:
- Reach of 17 million across social and earned media
- 60% spike in website traffic over two days
- Earned media value exceeding $800,00
Why It Matters for ICOM
Lewis’s accomplishments represent the best of what ICOM stands for: agility, excellence, and the value of shared success. Their story is a reminder that growth happens through action—and connection fuels impact.
At ICOM, every win is a chance to learn and grow. Lewis’s recent achievements are a powerful example of what’s possible when independent agencies lead with purpose and creativity.
Because when one of us wins, we all toast to that.