News & Press / May 15, 2017

K&L Creative Produces New Online Video for Pigeon

Tokyo creative agency, K&L Creative Asia, produced a new online brand video "Mums’ Dearest" for Pigeon, Japan's leading mother and baby care brand. The online video went live on the brand's Facebook and YouTube channel on Friday, 12 May 2017, for the ASEAN countries.

About the video
Creative director Itsuki Sakata said, “It was quite challenging to capture many expressions of the children as well as the variety of interactions with the parents during the two-day-long film shoot.” He chose Warren Klass as the director because he has a talent in capturing children. Although there was a script at the time of the shoot, the actors performed almost freely during the shoot. In order to capture the most natural, realistic footage of the family, the team waited patiently for “the magic moments to happen.”

Client: Pigeon
Project Name: Pigeon Brand Movie “Mums’ Dearest”
Launch Date: Friday 12th May, 2017
Region: ASEAN countries (Possibly to be used for Global)
Leading Agency: K&L Creative Asia
Creative Director: Itsuki Sakata
Copy Writers: James Hadfield, Ian Martin
Producer: Itsuki Sakata
Account Director: Kyongna Pak
Production Company: The Prosecution Film Company
Director: Warren Klass
Executive Producer: Aundrea Bligh
Producer: Caroline Frances
Director of Photography: Alan Yap
Post Production Company: KRAFTW5RKZ
Editor: Tammy Quah
Post Executive Producer: Bernard Tay

About K&L Creative Asia
K&L Creative Asia was founded in Singapore in February 2016 as the newest addition to the Tokyo-based advertising agency, K&L’s global network. K&L Creative Asia has been producing works for Nikon, Pigeon and more.

For more information, contact Kyongna Pak at