ICOM, the global network of independent advertising and marketing communication agencies, announces the expansion of its network with the addition of USIM, one of the fastest-growing independent media agencies in the United States.
With $710 million in billings, a team of 209 industry experts, and five offices spanning New York, Chicago, Park City, Los Angeles, and Irvine, USIM brings unparalleled depth in media strategy and execution. Led by Eran Goren, President and Chief Digital Officer, and Doug Livingston, President and Chief Operating Officer, the agency is renowned for its data-driven precision and exceptional client performance across a wide range of sectors.
“USIM is exactly the kind of partner we’ve been seeking to deepen our media expertise in North America,” said Alan Brown, ICOM Regional Director for North America. “Their strong leadership, impressive growth, and collaborative mindset make them a natural fit for our network. We’ve approached this expansion with intention, ensuring alignment and avoiding any conflict of interest. With USIM, the fit feels right—we’re aligned in vision, ambition, and values.”
USIM joins ICOM at a pivotal time, as the network continues to evolve and amplify its global capabilities. Their addition to the network also reflects the synergy already in motion—USIM already collaborates with an ICOM member and has joined fellow agencies for their first global gathering at the ICOM World Meeting in Costa Rica last month.
“After a thorough evaluation of independent agency networks, ICOM emerged as our top choice,” said Eran Goren. “We were impressed by the quality of member agencies, the emphasis on knowledge sharing and business growth, and most importantly, a culture that genuinely mirrors our own. ”
Emma Keenan, President and CEO of ICOM, added: “We’re evolving ICOM with purpose—bringing in agencies that not only expand our global footprint but enhance the capabilities available to all our members. Adding a pure media powerhouse like USIM is part of a deliberate strategy to equip our network with specialist expertise that members can tap into without adding overhead. We’ve taken the time to find the right partner, and USIM meets every mark. Their addition sharpens our competitive edge and reinforces ICOM’s core purpose—creating opportunity for the growth of our members.”
About ICOM
ICOM is the global network of independent advertising and marketing communication agencies, connecting more than 70 agencies across 50 countries. ICOM's mission is to create opportunities for growth by fostering collaboration, innovation, and shared expertise among its members. Together, ICOM agencies deliver world-class creative and strategic solutions while maintaining their independence, contributing to a dynamic network that celebrates diversity, adaptability, and excellence.
About USIM
USIMis a forward-thinking media agency delivering innovative, data-driven strategies to navigate the evolving media landscape. Committed to impactful results, USIM combines industry expertise with technology to craft tailored media solutions that drive measurable outcomes. With a national footprint and a dedication to transparency, USIM partners with brands to create campaigns that resonate and drive success. USIM is part of Kingstree Ventures, a portfolio of complementary, independent companies. For more information, visit www.theusim.com.
For More Information:
Emma Keenan, ICOM President & CEO
emma@icomagencies.com | +33 6 63 48 01 37
Fanny Miriel, ICOM Communications
comms@icomagencies.com | +356-99-78-56-71