South Korea-based ICOM member agency, Humming IMC, has won the first Monday.com campaign in South Korea. The campaign was officially launched on November 15th on selected subway trains and has already started gaining positive feedback with the client’s target audience.
Most of Korea’s work communication is done on KakaoTalk, a messaging platform that often blurs the lines of personal and work chat. Monday.com solves this problem for teammates and managers alike by providing them with tools to track projects and effectively communicate about professional matters. Humming IMC will be in charge of both the creative development on OOH and the media plan for this campaign.
Congratulations to Humming IMC on the successful launch of this campaign!