US-based ICOM agency FARM announced a new partnership with Georgia-Pacific Building Products, the largest producer of structural wood panels (plywood and OSB) in North America and a leading producer of gypsum building products, lumber, and composite panels. FARM’s service to the business will include market research, business intelligence, strategic planning, creative, digital, media, advertising, content marketing, social media, and public relations services to support their entire portfolio of products.
"The goal with our detailed search for a preferred partner was to help us continue to advance our marketing while remaining aligned with our business goals. Despite the challenges of a completely virtual pitch, the FARM team impressed us with their insights, expertise, and commitment to partnership that makes us excited to move forward," said Nisha Brown, Director of Marketing at Georgia-Pacific Building Products.
Based in Atlanta, Georgia-Pacific’s Building Products division provides products and resources for commercial and residential architects, designers, builders, contractors, and building material dealers all over the world. Georgia-Pacific Building Products’ story began in 1927 when a small sawmill company operated five locations in the South. Now, more than 90 years later, their tireless commitment to innovation continues to inspire Georgia-Pacific to create groundbreaking products designed for the highest-quality commercial and residential buildings.
FARM was awarded the business, competing with several other agencies, after a four-month pitch process, which was conducted virtually due to COVID-19 restrictions. With a robust roster of B2B clients and expertise, this win now extends FARM’s knowledge into the building products category.
"This was the first pitch we’ve ever executed virtually from start to finish,” said Bryan LeFauve, CEO at FARM. “In our business, forming connections and developing relationships with prospects is a key component to the pitch process. I’m especially proud of our team for rising to the challenge and working together to create engaging presentations that highlighted our research capabilities, marketing expertise, and partnership values, which all contributed to being awarded this incredible opportunity. We’re honored that FARM was selected for the fresh perspective we’ll bring to telling the Georgia-Pacific Building Products story."
FARM discovers and leverages insights to provide fresh perspective to clients who want new thinking and unexpected approaches for their marketing, helping them rise above competitive noise and achieve their business goals. The work is driven by insights, using knowledge and understanding to fuel marketing that moves organizations forward with confidence and precision.